The Zillow record
Michael Schuerman.
Last updated
Zillow
One of 15 people on the Go-To-Market team that built Zillow Preferred, back when it was Flex, from zero to a $300M business line.
As a solo Growth Advisor, I managed a book representing $1 billion in transaction volume and personally supported more than 50 partner teams. Training I helped build reached 1,200+ agents.
When I moved into Growth Advisor Team Leader, my team's combined scope grew that to approximately $2 billion in transaction volume. I helped build the national partner training program and went through Zillow's leadership development program, the one they use to identify their next generation of leaders.
After Zillow
National Director of Sales Operations at PLACE, a Goldman Sachs-backed real estate platform valued at $1 billion.
Twenty years total running sales and operations systems inside high-growth companies.
The last two and a half years
As a Zillow Growth Advisor, I worked directly with brokerages and teams. ChuckTown went from 10 agents to 90 across five new markets in three states while I advised them. Jake and Kelly Mullins grew Dwelli from two agents to 180. I was their first Growth Advisor in the Flex program.
Same program. Opposite seat. Most people advising on Zillow Preferred have only ever seen one of those two views.
What I do now
Today I work as a Growth Partner to business owners, with a current focus on real estate teams and brokerages. I take the seat and fix the system from inside it. Not advice from outside. Not a deck.
If your team is on Zillow Preferred and the leads aren't converting the way they should, that's usually not a lead-volume problem. It's a people, process, routing, or accountability problem. That's what I find and fix.
Not ready to book
Every week you wait has a number on it. The calculator tells you what it is, in about two minutes.
Show me my numberRelated
- How to step back from daily operations
- Zillow lead response time
- I need someone to run my business day to day
- How to increase Zillow Flex (Preferred) conversions
- Real estate team coach vs sales manager
- Should I hire a sales manager, a coach, or an Operating Partner?
- What is an Operating Partner?
- When to hire a COO
- Why revenue stopped growing
- Why real estate teams stall
- Signs your business can't run without you
- How much does a fractional COO cost?
- Fractional Integrator
- How to raise prices without losing customers
- Customer concentration risk
- When the owner is still the top salesperson
- How much does an Operating Partner cost?
- Fractional COO vs Chief of Staff
- Operating Partner vs Fractional COO
- PropTech
- Real estate lead conversion
- Zillow Flex and Zillow Preferred guide
- Help with your Zillow Flex team
- Zillow Preferred coach vs Operating Partner
- Zillow Partner Teams
- Fractional COO for Real Estate
- What is a Fractional COO?
- Fractional COO Job Description
- Pricing
- Questions owners actually ask
- Before you hire me
- About
- Background
- Case study: ChuckTown Homes
- Case study: Dwelli
- Common questions
- The second in command
- Zillow Flex vs Zillow Preferred
- Zillow Preferred leads not converting
- How to scale a Zillow Preferred team
- How to hire a fractional COO
- How I read a business
- Methodology
- Proof
- Recommendations
- Growth Partner in Atlanta
- Your bottleneck pattern
- What you're load-bearing for
- Media and talks