The Second Seat - Coaching for Operators

Executive coaching for the #2 operator in a founder-led business. Two 45-minute calls a month, async access, phone-first. $1,500/month.

Coaching · Operating Partner

Coaching for the person the owner is counting on. Two calls a month, async between them, phone-first.

For the operator, not the owner.

You got promoted into a seat no one trained you for

You are the GM, the VP of Sales, the Director of Operations, or the founder's right hand. The owner handed you more than the job description.

Now you are making calls about people, numbers, and moves you have never made before. And there is no one inside the company who can show you how.

That is the gap. Not a skill gap you fix in a course. A seat gap. You are being asked to operate at a level no one around you has reached, and you need a private sounding board who has.

Every session ends the same way: one bottleneck named, one move you run before we talk again. That is it. Same promise I make to owners in the seat, pointed at one operator instead of a company.

A coach who has sat where you are sitting

Two 45-minute calls a month. Async access between them. Phone-first, because if you are on camera all week, the last thing you need is another video call.

We work on the real thing in front of you: the hire, the comp conversation, the underperformer, the renewal, the pricing move, the team meeting you keep running badly.

I do not bring a curriculum. I bring reps. I have hired, fired, ramped, retained, and moved the number from inside the operation. That is what you are buying access to.

Not for the owner. Not for the C-suite peer who can hire the seat.

If you are the founder or CEO and the bottleneck is yours, the right move is the Operating Partner seat, not this.

If you are the COO who can sign for help at the $10,000 level, same answer.

The Second Seat is for the operator one or two layers down. The person being asked to operate above their training and needing a private sounding board who has been there.

Every client sponsors one free session a month

You pick one person on your team or in your network who would benefit from a single 45-minute call.

No strings. I do not market it. It is simply part of the seat. The count is tracked and stated plainly once it exists.

Three-month minimum, then month to month. Most clients expense it through their development line, or the owner sponsors it.

It is not a course. It is not a discount version of the Operating Partner seat. It is executive coaching for the #2, priced so the person taking it is serious and the seat above it is still the seat.

Thirty minutes. Tell me the seat you are in and the move you are stuck on. I will tell you if this is the right fit or if you need something else.

Who is The Second Seat actually for?

The GM, VP of Sales, VP of Operations, Director of Operations, or founder's right hand who has been handed more than the seat they were trained for. The common thread: they are making calls about people, numbers, and moves they have never made before, and there is no one inside the company who can show them how.

Is this for founders or CEOs?

No. If the bottleneck belongs to the owner, the right product is the Operating Partner seat, not coaching. The Second Seat is for the operator one or two layers down. A C-suite peer who can sign for help at the $10,000 level should take the seat, not this.

We work on the real thing in front of you. The hire you keep delaying. The comp conversation you do not know how to frame. The underperformer. The renewal. The team meeting that keeps going sideways. The pricing move. You bring it, we walk through it, and you leave with a next step you can make on Monday.

Most people in this seat are on camera all week. The last thing they need is another video call. Phone lowers the friction, keeps the conversation focused, and fits a commute or a walk between meetings.

What is 'One seat, two people'?

Every paying client picks one person a month to receive a free 45-minute session. It is not charity framing and it is not a discount. It is the reason the offer sounds like me. The count is tracked and stated plainly.

How is this different from the Operating Partner seat?

The Operating Partner seat is for the owner. I sit in the ops meeting, carry a revenue target, and the team reports on it with me in the room. The Second Seat is for the operator underneath that seat. I am a private sounding board, not a member of the leadership team.

The Second Seat - Coaching for the Operator the Owner Counts On

Executive coaching for the #2: the GM, VP, or Director of Operations being asked to operate above their training. Phone-first. $1,500/month.

Monthly 1:1 coaching for the #2 operator in a founder-led business. Two 45-minute calls a month, async access, phone-first. $1,500/month with a three-month minimum.

The Second Seat - monthly operator coaching

Michael Schuerman is an Operating Partner for founder-led businesses doing $5M to $30M in revenue, based in Atlanta, Georgia. He takes a seat inside the business, runs the revenue moves the owner has been deferring, and leaves a team that runs without them. Book a 30-minute call at michaelschuerman.co.